Business Leader Interview | Mr. Gao, General Manager of the Fireas Flagship Store in Yuxi, Yunnan—From Entrepreneur to Business Leader with Tens of Millions in Revenue

From 2018 to 2023, he transitioned from an executive at a home improvement and building materials retail chain to an entrepreneur, and has since grown into a major business owner with tens of millions in revenue. While achieving rapid personal growth, he has also witnessed the rapid development of Fireas. He is Mr. Gao, the general distributor of the Fireas Doors and Windows Flagship Store in Yuxi, Yunnan! Join our reporter as we step inside the Fireas Doors and Windows specialty store in Yunnan to learn about the entrepreneurial journey and secrets to success of Mr. Gao, Fireas’s distributor in Yuxi, Yunnan. ▲ Mr. Gao of Fireas Doors and Windows in Yunnan chose to partner with Fireas’s All-Round Series doors and windows Reporter: Hello, Mr. Gao. When did you join Fireas? What line of work were you in previously? Mr. Gao: I joined Fireas in 2018. Prior to that, I had always worked in the home improvement and building materials industry, so I had a certain understanding of and insight into the industry’s growth prospects—including some familiarity with Fireas Doors and Windows. When choosing an industry, I was particularly optimistic about two sectors: custom wardrobes and doors and windows. Custom wardrobes were booming a few years ago and grew rapidly, so entering that market later would have offered no competitive advantage. At the time, the doors and windows industry was just getting started and had broad prospects. That’s why I chose the doors and windows industry. In 2018, I visited and evaluated nearly 30 door and window companies. After comprehensive assessment and comparison—with a focus on high-quality, aesthetically pleasing products—I ultimately chose the Fireas All-in-One System Doors and Windows brand. Reporter: What kind of support did you receive from the company after joining the franchise? How much revenue did you generate during the grand opening event? Mr. Gao: Although I had previously worked in the building materials industry, I lacked specific expertise in this particular product category. After joining the franchise, the company provided one-on-one support and training, including sales consultant training, store renovation guidance, as well as training in measurement, design, and installation—all of which quickly equipped me with the necessary expertise in doors and windows. The grand opening was a huge success—we made a spectacular debut. During the opening, the company’s proactive marketing team was on-site, providing comprehensive support and guidance—from initial planning and lead generation to the on-site promotional event—which led to excellent results. Reporter: What are your store’s main customer channels now? What insights have you gained from store operations? Mr. Gao: Our store’s customer base comes primarily from several sources: 1. Walk-in customers: These targeted customers form the foundation of our store’s operations. We focus on creating a positive marketing atmosphere, a service-oriented environment, and an appealing store ambiance; 2. Channels through designers and renovation companies; 3. Brand alliances within home improvement centers; 4. Referrals from existing customers; 5. Community group purchases. Reporter: How is the store performing currently? Mr. Gao: I’d say it’s getting better every year. Overall performance is solid—last year, a single store’s revenue exceeded 10 million, but there’s still room for growth. I’ll continue to work hard. ▲ PICC Property & Casualty Insurance: 10 million 15-year warranty Reporter: Thank you, Mr. Gao, for the interview. Finally, what achievements and rewards have you reaped from joining Fireas? Mr. Gao: When it comes to achievements and rewards, there are a few key points. 1. Last year, a single store’s revenue exceeded 10 million—an achievement I’m quite proud of. 2. Fireas’s product quality and attention to detail are exceptionally thorough. Feiyue is positioned in the mid-to-high-end market and specializes in all-in-one system doors and windows, so the product details are exceptionally well-crafted and refined. Third, the support provided to dealers is substantial. For those entering the doors and windows industry—especially those with no prior experience in this category or even in the building materials sector—professional training is crucial. Feiyue’s training program is excellent. From brand and product knowledge to store operations, installation, after-sales service, and every other aspect, dealers can acquire a wide range of skills and enhance their capabilities in a targeted manner. Sincere Support Service That Goes the Extra Mile 4. We host numerous training sessions each year, covering both marketing and technical topics. There is also a dedicated support team that visits stores to provide guidance and help optimize operations. V. A series of model showrooms has been established. VI. I have always prioritized providing excellent service to homeowners, which has helped me rank among the top three in the Yuxi doors and windows industry. I’ve gained a great deal from this experience, and I wish Fireas Doors and Windows continued success!