[Fireas Doors and Windows] Gao Yongchao, Dealer in Yuxi, Yunnan: A Rising Star in the Industry, Rapidly Rising to Become the “Top-Selling Store”

In a market dominated by existing customer bases, promotions have not proven to be a consistently effective method for driving sales growth. So, how can stores adapt to market dynamics? How can they capitalize on customer traffic? And how can they build high-performing teams? How can service win over consumers? In this issue, we speak with Gao Yongchao, store manager of Fireas Doors and Windows in Changle, Fujian, to decode the success story of this “top-selling” store. - Success Story - A Dark Horse in the Distribution Industry: Rising to Become the “Top-Selling Store” in a Short Time 01 Igniting Passion: The World Cup Showdown ▲ Photo from the event at the Suining Qibang Fireas Doors and Windows Store However, in a highly competitive market, how can businesses accurately reach end consumers—homeowners—to help them understand the brand, the products, and the promotions, thereby driving sales? The Fireas Doors and Windows store in Suining, Jiangsu, has demonstrated a highly effective approach: community marketing. The Fireas Doors and Windows Store in Suining, Jiangsu, is a new outlet that opened just this past May. With a forward-thinking vision, dealer Mr. Zhu clearly defined his positioning from the very beginning of the franchise partnership—to pursue a brand-oriented, high-end strategy. The 200-square-meter store was renovated according to the company’s latest VI and SI standards. The store’s appearance is sophisticated and elegant, product displays are organized and orderly, and product testing and performance demonstrations are clearly visible—allowing homeowners to see clearly, shop with confidence, and use the products with peace of mind. This has greatly attracted the attention of high-end customers, and orders have been coming in steadily since the grand opening. ▲Screenshot of a community group-buying event at the Suining Qibang Doors and Windows Store In addition, drawing on current marketing trends and the company’s new policies, General Manager Zhu proactively requested support from Liu Guangyu, Director of the New Business Services Department at headquarters, to provide guidance on community marketing. Under Director Liu’s guidance, the store’s sales team worked in close coordination and executed tasks efficiently. On the very first day of lead generation, they established a group-buying chat group with over 100 homeowners and steadily advanced the relevant initiatives. In just three days, they successfully closed 32 deals with a total order value exceeding one million. The entire campaign—from the initial lead generation phase to the sales launch—took just three days, yet the results were highly encouraging. ▲ Fireas Doors and Windows Rendering Every order and every swift sale is underpinned by strong brand power, product quality, and service excellence; it is made possible by the trust consumers place in Fireas Doors and Windows, and it is the result of the hard work of the Suining Fireas team. Today, community marketing has become one of the most powerful methods across all industries for precisely reaching end consumers and accelerating sales; it is bound to become one of the mainstream group marketing approaches, creating enormous business opportunities and returns for retail stores. Mastering the secrets of community marketing means seizing the initiative in the future market. Fireas Doors and Windows has partnered with third-party agencies to launch community marketing campaigns. The ultimate goal is to help retail partners broaden their marketing perspectives, quickly adapt to new channels, precisely reach end consumers, and thereby achieve rapid profitability. Furthermore, Fireas Doors and Windows will continue to provide dealers with more marketing strategies and profit-generating methods based on market trends and cutting-edge industry insights, empowering retail partners and working hand-in-hand with dealers to achieve rapid growth. The success in Suining is just one of many successful case studies of Fireas Doors & Windows’ community marketing initiatives, and its approach can be replicated. Fireas Doors & Windows looks forward to working hand in hand with our dealers to explore new opportunities and build a shared future.